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Thursday, October 12, 2017 - 9:00 AM - 9:40 AM

Design Inspires Design: A Case Study in Driving Brand Experience through Collaborative Creativity

3M Chief Design Officer, Eric Quint will address how organizations of larger size and complexity recognize the role of creativity and design as an opportunity to become more relevant, impact brand experience and drive transformation. Quint will share the journey of the 3M company brand transformation including visual identity and how it impacted brand equity. Design is delivering competitive advantage, but how can we harness collaborative creativity to drive value, stimulate growth and ignite change? Quint’s talk will answer these questions while underscoring the design imperative to inspire leadership and transform customer experience with an eye on the future.


Eric Quint
Chief Design Officer

About your Presenter

With more than 25 years of global design experience that includes a distinguished career at Royal Philips, Quint brings extensive design leadership in building and managing multi-disciplinary creative teams to drive brand experience and innovation forward. He joined 3M in 2013 as chief design officer to lead the design function as a vital competitive platform across the enterprise in his executive role.

His passion for the positive impact of design thinking on the future of 3M, its business partners and customers, makes him an active champion of collaborative creativity bringing design to the heart of the company. As a recognized design industry leader, he has led award-winning global design teams across both business-to-business and consumer industries and has managed design activities for strategic partnerships, alliances and brand licensing engagements. Since joining 3M, he initiated and successfully implemented a new corporate brand identity and designed and realized a state-of-the-art design center at the company headquarters.

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