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Wednesday, October 11, 2017 - 2:00 PM - 5:00 PM

Translating your brand strategy to engage your audiences with stories that resonate

Within this interactive workshop, Mike will share easy-to-use exercises to mine your brand strategy for social content stories, perspectives, and offers that match audience interests and build your brand.

Key takeaways include:

  • A framework to translate your brand position and benefits into a social messaging platform
  • Developing an audience persona that dramatically expands storytelling possibilities
  • Using a social-first strategy to match audience and brand content
  • Creating a social content brief to align messaging across multiple brand storytellers
  • Telling compelling brand stories that fit varied social content platforms



Developing a Brand-Focused Social Content Platform: We will use an exercise that adapts your brand strategy statements into messaging cues that support developing social content.

Mining Your Brand for Stories that Resonate: We’ll share a straight-forward way to develop an audience persona that goes beyond your brand to touch an audience target’s broader interests. This dramatically opens the door to new brand storytelling possibilities.

Translating Your Brand into Engaging Social Content: You cannot take your new socially-appropriate brand stories into every social content situation without adapting them. Several frameworks demonstrate the best way to ensure your brand stories work where you want to share them.

Mike Brown
Brainzooming Group

Who Is This Brand Strategy Training For?
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Brand Strategy Training Price:

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About your Presenter

Mike Brown is the founder of The Brainzooming Group, a company focused on helping clients create strategic impact and outstanding results. Mike is a frequent speaker on a variety of popular topics that help participants become more successful right away by better applying their knowledge and innate creativity to achieve success. He is a regular contributor to The Social Media Monthly Magazine, and a daily blogger on strategy, creativity, innovation, and social business.

Mike has spoken and consulted with brands such as Sprint, Johnson & Johnson, Trane, Bayer, The Scotts Miracle-Gro Company, C.R. England, and the U.S. Government. His conference speaking engagements include TEDx, Content Marketing World, Big Ideas in Higher Education, and the Transformation Conference. Mike’s presentations and workshops are filled with insights into how to use personally-tested, real-world methods to apply creativity tools to business challenges, allowing anyone to succeed like an expert.

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